Kavea D GuptaaFractional Cofounder for women-led D2C brands
Your brand is selling. But after product costs, discounts, returns, shipping and ads, almost 90% of the price is gone. I find where it goes, and fix it with you.
The rest of the maths
Put in your own numbers. This is the first thing I check on every call, before any growth advice. Nothing you type is saved.
What 1 order leaves you, before fixed costs
₹107
Out of a ₹999 price. That’s 11%.
Sales in a month
₹1,34,850
Left after order costs
₹16,050
Left after fixed costs
−₹43,950
To cover your fixed costs, you need 19 orders a day. Right now you get about 5 a day.
Of what you receive after discounts and returns, 63% is left after paying for the product. If this is under 75 to 80%, it is very hard to run a profitable D2C brand.
Revenue Clarity Call. 60 minutes, ₹5,000.
Rather do it yourself? Get my margins sheet, ₹2,500 →A quick estimate, not your accounts. Returned orders count as lost sales, with shipping paid both ways. Fixed costs are rent, salaries, tools and your own pay. Taxes left out.
From my calls
Real founders who booked a call with me. Names removed, numbers are what they shared.
Why I can see it
I started Bombay Toy Company from home in the middle of COVID, while raising my 3 kids. I had never made a toy or run a business.
What made it sellable was that it ran without me. That is what I now build with other founders.
Read my story →Where to start
Start here
For founders whose business is moving, but whose numbers don’t add up.
45-minute call
₹3,500
When you know something is off, but can’t say what.
Bring whatever is on your mind. We sort what’s urgent from what can wait, and name the real problem.
Book this callSpreadsheet
₹2,500 ₹5,000
When you’d rather check your numbers yourself.
Fill in your costs. It shows your real profit on each order, the most you can spend on ads, and if you’re on track for the month.
Get the sheetNeed me with you for longer? See Upkeep and the Fractional Cofounder programme →
Selling food, drinks or FMCG? See my new quick commerce offer →
After the call
4.9out of 5, from 41 ratings on Topmate
“She gives you a realistic picture of your business, including the hard truths about its sustainability, without sugarcoating anything.”
“It showed me where I was confusing people and what I needed to fix, especially in how I was presenting and pricing things.”
“She helped me see pricing and channel decisions I hadn’t considered, which changed how I approached strategy.”
60 minutes on your numbers. You leave knowing what to fix first.