Fractional co-founder for women-led D2C brands
Orders are coming in. But after discounts, returns, shipping and ads, very little is left at the end of the month. And it’s hard to say where it went.
I’m Kavea. I built and sold my own D2C brand. Now I work with founders to find out where their money is going, and to fix it.
174 founders have booked a call. Rated 4.9/5 on Topmate.
Profit calculator
Most founders know their selling price. Very few know what is left after every cost. Put your numbers in below and see. Nothing you type is saved.
What 1 order leaves you, before fixed costs
₹107
Out of a ₹999 price. That’s 11%.
Sales in a month
₹1,34,850
Left after order costs
₹16,050
Left after fixed costs
−₹43,950
To cover your fixed costs, you need 19 orders a day. Right now you get about 5 a day.
Of what you receive after discounts and returns, 63% is left after paying for the product. If this is under 75 to 80%, it is very hard to run a profitable D2C brand.
Revenue Clarity Call. 60 minutes, ₹5,000.
Rather do it yourself? Get my margins sheet, ₹2,500 →This is a quick estimate, not your accounts. It counts returned orders as lost sales, with shipping paid both ways. Fixed costs are rent, salaries, tools and your own pay. Taxes are left out.
Why this happens
These are the leaks I find most often when I go through a brand’s numbers.
This is usually not a product problem. It happens because nobody is looking at the whole business at once. That is the job I take on.
Not sure which of these apply to you? Take the 2-minute leak check →
Up close
Three brands I’ve worked with. In each one, the problem wasn’t where the founder was looking.
₹18 lakhspent, and still no profit
The brand had just launched a new collection. The designs were good and the founders worked hard. But they were getting about 4 orders a week.
When I looked closer, the brand didn’t stand for anything clear, and they didn’t know who they were really selling to. Once that was fixed, several products no longer fit, so we dropped them.
11 months later, they had their first month without a loss.
A brand with abandoned carts
₹1.5 lakh in orders in 5 days
Without spending more on Meta. We called the people who had added products to their cart but didn’t pay, asked why, and answered their doubts.
A brand with a busy store
1,000+ walk-ins in a month
The product and reviews were good. But none of those customers came back, because nothing was set up to bring them back after the first sale. So we planned WhatsApp follow-ups, vouchers at the counter, and a website that turns a walk-in into a repeat buyer.
About me
I started Bombay Toy Company from my home in the middle of COVID. I had never made a toy or run a business. We built an all-women team and sold online. I ran it while raising my 3 kids, all from home, and in 2024 I sold the company.
What made it sellable wasn’t just the revenue. The business could run without me, because it had systems and a team that didn’t need me in every decision. That is what I now build with other founders.
Ways to work with me
If you’re not sure where to start, book the Revenue Clarity Call. You’ll leave knowing what to fix first.
Start here
For founders whose business is moving, but whose numbers don’t add up.
45-minute call
₹3,500 for 45 minutes
When you know something is off, but can’t say what.
Bring whatever is on your mind. We work out what is urgent, what can wait, and what the real problem is. No form to fill.
Book this callSpreadsheet
₹2,500 ₹5,000 one-time
When you’d rather check your numbers yourself.
Fill in your costs and it shows your real profit on each order, the most you can spend on ads to get one, your profit each month, and whether you’re on track for your monthly target.
Get the sheet3 months, 6 calls
₹58,000 for 3 months
When sales go up and down and you keep changing direction.
A call every 15 days for 12 weeks. We fix the numbers first, then follow one 12-week plan. After every call you get a written list of what to do next. You and your team do the work.
See Upkeep6 months, inside your business
₹6,00,000 for 6 months
When you’re holding everything together, often alone.
I work inside your business like a co-founder: pricing, profit, sales channels, repeat customers and the team, as one plan. You don’t give away any equity. We start with a 60-minute call to see if it’s a fit.
Book a fit callHaven’t launched yet? Find out if people will pay before you spend lakhs: Pre-Launch Clarity Call, ₹5,000
How the Revenue Clarity Call works
So we spend the hour fixing things, not catching up.
Pick a time and pay. ₹5,000 for 60 minutes.
Send it at least 4 days before the call. It asks about your sales, prices, repeat customers and ad costs.
Your answers, your website and your Instagram, before we speak.
About your numbers, not general advice. You leave knowing where the money is leaking and what to do about it.
Reviews
4.9 out of 5 from 41 ratings on Topmate.
“What I really appreciate about her is her brutal honesty. She gives you a realistic picture of your business, including the hard truths about its sustainability, without sugarcoating anything.”
“It showed me where I was confusing people and what I needed to fix, especially in how I was presenting and pricing things. This was 100% worth it.”
“As a first time founder, I was navigating a lot without a clear framework. She helped me see pricing and channel decisions I hadn’t considered, which changed how I approached strategy.”
“She is honest and knows what she is saying.”
From her public reviews on Topmate. Some are shortened.
Questions
Founders of D2C brands that are already selling, but not keeping the money they should. Most of the founders I work with are women building product brands.
If your numbers don’t add up, the Revenue Clarity Call. If you can’t say yet what is wrong, the Founder Brainstorming Call. Either way, you leave knowing your next step.
Fill in the form you get after booking, at least 4 days before the call. It asks about your sales, prices and costs, so I can study your brand before we talk.
Yes. Marketplaces can take 25 to 40% of each sale in fees. That is exactly the kind of leak we look for.
No. We check the numbers first: your profit on each order, how many orders you need to cover your costs, and how long your cash will last. More ads on an order that loses money only lose money faster.
My work is built around women-led brands, but the calls are open to any D2C founder.
60 minutes on your numbers. You leave knowing what to fix first.